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The leading trade show aimed at interior designers is a highlight in the calendar, with more than 12,000 people attending over the four-day event at Olympia, London.
After a year of investing in its brand, product portfolio and stock capabilities, BC Designs chose to exhibit at Decorex to drive further brand awareness amongst a key demographic for both the brand and retailers. Follow up communications will be aimed at driving interior designers into retailers across the country to purchase BC Designs products for their next project.
The luxury end of the KBB sector is one that needs continued support from manufacturers to help retailers drive sales. After a year of investment from BC Designs parent brand, Roxor, Decorex was a highlight in the marketing activity as we looked to cement the brand as go-to for interior designers. Some of the most recognisable names in interior design already use of products in their projects and their own homes, and after a successful show, we hope to extend the reach of those seeking out our products.
The BC Designs team has such fun exhibiting here that we have already signed up to showcase a wider range of BC Designs products in 2025.